Pure Norway is an incoming tour operator specialising in the leisure market. We create group and FIT tours, tour series and tailor-made programmes, for tour operators and other tourism professionals. By staying close to the industry and our partners' markets, we consistently exceed our clients' expectations.
We've grouped our Norway and Scandinavia trips into nine themes to help inspire you, explore them, and get in touch to learn more.
Choose from hotels, farm stays, B&Bs or fishing cabins, a wide range of activities, and travel by bus, car, train or boat.
Every programme is flexible and can be tailored to your preferences and budget.
Since 2022, Pure Norway has used an in-house software system, built with a Gjøvik-based developer specifically for destination management companies:
Office Manager
Born into a family of travelers, Sébastien grew up in New Caledonia, Australia, and the South of France. Based in Norway since 2001, this curious and passionate traveler explores the country in search of new experiences to design and organize your trips throughout Scandinavia.
Travel designer
A native of Bretagne, Bruno developed an interest in Northern Europe at a very early age. Although he lives in France, he began working in the Norwegian tourism industry as soon as he finished his studies and returns there regularly to guide our French-speaking groups on tours of the fjords.
Sales and administration manager
The only native Norwegian on the team, Lars divided his time between Gjøvik and Oslo before settling back in Gjøvik to raise his family. A passionate skier, traveler, and cultural explorer, he is our head of administration and back office.
Travel designer
After living in France, the US, Singapore and Canada, it is in Norway that Esther decided to settle.
Open to new discoveries, she is exploring the country and learning the local culture in order to share it with others.
Local Guide
Driven by his passion for cross country skiing, Jean-François left the Vosges to move to Norway. Certified guide, he enjoys showing Gjøvik through different activities, but always outdoors !
Jean-François is also our sustainability expert.
Travel designer
Originally from Lyon, Leslie has lived between the fjords of Volda and the vast open spaces of America. A writer and passionate artist now based in Montpellier, Leslie returns there several times a year. Today, she puts her experience at the service of creating your tailor-made itineraries.
Travel designer
Originally from the south of France, Iris traded her flip-flops for mittens when she moved to Tromsø in 2017. A former dog-sled and snowmobile guide with a passion for the Arctic wilderness, she is committed to providing you with authentic experiences in Norway’s vast wilderness.
Travel designer
Originally from the Paris region and now a resident of Normandy, Mélaine lived in Norway for 8 months. Passionate about foreign languages and cultures, she has traveled throughout the country so she can now help you plan your trip and create memories that will last a lifetime.
Local Guide
I am Norwegian, born in Gjøvik, where I now live, and have been married to a French woman for over thirty years. I have also lived in Oslo and in northern Norway, so I know the country inside out, from the coast to the mountains. But I have also lived in Belgium and England.
An experienced skier, road cyclist, mountain biker and gravel rider, and a lover of major events and long rides, I guide French-speaking visitors as they discover the real Norway: its towns, mountains, forests, cuisine and culture.
Noah
Since June 2023, we've been a certified Travelife Partner, the leading certification for sustainable tourism, recognising our commitment to social and environmental responsibility as an incoming tour operator.
It reflects over 100 criteria across management, operations, suppliers and customer communication, and we're working towards full Travelife Certified status.
"I am pleased to see that sustainability is gaining ground within the tour operator industry. The recognition given to frontrunner Pure Norway will inspire other companies in Norway to follow the same path."
– Mr. Naut Kusters, Head of Travelife for Tour Operators
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